Last updated: 28 October 2026
This policy explains how Hush My Bed collects, uses and protects your personal information when you visit hushmybed.co.uk, place an order, order free fabric samples, visit our showroom or contact us.
Who we are
Hush My Bed is a trading name of Hush My Home Ltd. We are the data controller for the personal information described in this policy.
- Address: 24 Athole Street, Highgate, Birmingham, B12 0DA
- Email: sales@hushmybed.co.uk
- Phone: 0121 448 6987
The information we collect
- Contact details: your name, email address, phone number, and billing and delivery addresses.
- Order details: the products, sizes, fabrics and options you choose, and your order history.
- Payment information: payments are processed securely by our payment providers. We do not see or store your full card details.
- Messages: anything you send us by email, phone, WhatsApp, our contact form or social media.
- Account details: if you create an account, your login details and saved addresses.
- Website use: information about how you use our website, such as pages visited, the device and browser you use, and how you found us. This is collected using cookies (see below).
How we use your information
- To process, make, deliver and support your order, including free fabric sample orders.
- To answer your questions and keep you updated about your order.
- To handle returns, refunds and any problems with your order.
- To keep records we are required to keep by law, such as tax and accounting records.
- To protect our website and customers from fraud and misuse.
- To understand how our website is used, so we can improve it.
- To send you marketing emails, only if you have agreed to receive them. You can unsubscribe at any time.
Our legal reasons for using your information
- Contract: we need your details to fulfil your order or the request you make.
- Legal obligation: we must keep certain records, such as for HMRC.
- Legitimate interests: to run and improve our business, website and customer service, and to prevent fraud, in ways you would reasonably expect.
- Consent: for marketing emails and non-essential cookies. You can withdraw consent at any time.
Who we share your information with
We never sell your personal information. We only share it with trusted organisations that help us run our business, and only what they need:
- Delivery companies, to deliver your order to you.
- Payment providers, to take your payment securely and handle refunds.
- Our website platform (BigCommerce), which hosts our online store and stores order information.
- Website analytics providers, such as Google, to help us understand how our website is used.
- Professional advisers and authorities, such as our accountants, or where the law requires it.
Some of these providers may process information outside the UK. Where they do, we make sure appropriate safeguards are in place, as required by UK data protection law.
Cookies
Our website uses cookies. Some are essential for the website to work, such as keeping items in your basket and letting you check out. Others help us understand how visitors use the site so we can improve it. You can control or delete cookies in your browser settings. Blocking essential cookies may stop parts of the website working.
How long we keep your information
- Orders and invoices: 6 years after the end of the financial year of your order, to meet tax and accounting rules.
- Messages and enquiries: for as long as needed to help you, and then up to 2 years.
- Marketing: until you unsubscribe.
- Accounts: until you ask us to close your account.
Your rights
Under UK data protection law you have the right to:
- ask for a copy of the personal information we hold about you;
- ask us to correct information that is wrong or incomplete;
- ask us to delete your information, where we no longer need to keep it;
- object to, or ask us to limit, how we use your information;
- ask us to send your information to another organisation, where this applies;
- withdraw your consent at any time, where we rely on it.
To use any of these rights, email sales@hushmybed.co.uk. We will respond within one month.
Keeping your information safe
We use secure systems and limit access to your information to the people who need it to help you. Our website uses an encrypted (HTTPS) connection.
Children
Our website and products are not aimed at children under 16, and we do not knowingly collect their personal information.
Complaints
If you are unhappy with how we have used your information, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.
Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.